Get powerful client insight with Google Tag Manager

Google Tag Manager gives you unbeatable insights into your clients’ behaviour online, allowing you to make savvier marketing decisions.


Easily track client behaviour on your website, Facebook or Instagram allowing you to better understand your clients and be more effective in generating online bookings.


With conversion tracking in Google Tag Manager, you’ll be able to tell which campaigns are giving a return on investment and which aren't.


Say ‘seeya’ to rookie marketing for life. Feel confident knowing that you’re working with solid statistics when making your marketing decisions.

About Timely

Timely is the world’s smartest appointment booking software. We’re all about helping you provide an exceptional experience for your clients. From booking to chair to follow-up, our software ensures every moment is seamless.

Create beautiful client experiences

Give each client the personalised experience they deserve. Keep detailed notes and photos on their client appointment history and preferences, send them SMS follow up messages, and offer personalised discounts and gift vouchers.

Save time for what you love

Timely gives you all the time saving tools your business needs so you can do more of what you love. Keep the clients coming back with automated appointment reminders, make bulk adjustments to stock, and let customers book online 24/7.

Run your business from our mobile app

Keep your finger on the pulse no matter where you are. Access your calendar, manage your appointments, record payments and take notes on clients and bookings – all from your phone. And your staff can do it from their phones too!

Grow your business with smart tools

Timely removes the guesswork. Track sales, revenue, staff productivity, client retention and much more. Customisable dashboards and smart reporting tools let you make informed decisions.

About Google Tag Manager

Manage all your tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management — for free.

Increase your agility

Efficiently add and update your own tags to better understand conversions, site analytics, and more.

Integrate easily

Tag Manager supports and integrates with all Google and third-party tags.

Put your mind at ease

Error checking, security features, and speedy tag loading ensure that all your tags work.

Collaborate across your team

Improve collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.

How the integration works

After you’ve connected Google Tag Manager with Timely, you’ll need to get your hands dirty with some set-up to start tracking your marketing campaigns. If you need a hand we recommend hiring a Google Tag Manager specialist… don’t have one? No worries, we have a list of global professionals in the following help guide – Connecting Google Tag Manager to Timely.

Decide what you want to track

Start by defining targets for your campaigns and identify the metrics that you want to track. Once you have identified the metrics, you’ll be ready to start creating Tags and Triggers in Google Tag Manager.

Time to start tagging

Once the metrics you’re measuring are clear and you’ve connected Timely with Google Tag Manager, you can set up all of the tags. The more tags you track, the more data you’ll collect on your client behaviour. Tags are snippets of code provided by analytics and marketing vendors such as Google Analytics or Facebook Pixel. These tags can be triggered based on your defined criteria (e.g. clicked ‘Book now’).

Start marketing

Now that your tags are set up in Google Tag Manager, you can go live with your campaigns and wait for your clients to bite. Watch your analytics across your social media, website traffic and online booking conversions roll in.

Turn your insight into ROI

Once the online bookings have rolled in, you can analyse your captured data. With new insight into where your marketing budget is best spent, you’ll be able to focus on creating campaigns in the channels that give you the most value for money.

So what do you need to do? If you haven’t already, sign up to Timely and Google Tag Manager then get started with our set up guide – Connecting Google Tag Manager to Timely

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